Dedicated to food, beverage and hospitality, SAUDI HORECA Jeddah marked another successful edition at Jeddah Superdome from February 5-7. Championing the kingdom’s burgeoning hospitality landscape, by bringing together a vast network of industry experts, leaders and innovators, we take a look at some of the many highlights.

Organized by the Saudi Event Management and Marketing Company (SEMARK Group) in partnership with Hospitality Services, Saudi HORECA Jeddah featured a series of exciting competitions and live demonstrations, including the Hospitality Salon Culinaire, which featured live cooking competitions for Saudi, oriental and dessert dishes, a mocktail competition and the Saudi Barista Competition, where over 20 participants contested for the title of Best Barista in Saudi Arabia.

In addition to the engaging competitions, SAUDI HORECA Jeddah offered a lineup of inspiring workshops and seminars, addressing key topics in the hospitality and foodservice sectors. Thought-provoking and interactive panel discussions brought together inspiring leaders from the hospitality, food, culinary and technology realms, allowing attendees to gain valuable insights and perspectives on future challenges and opportunities.

HORECA Jeddah welcomed over 15,000 visitors to explore over 12,000 innovative products, cutting-edge technologies and services from more than 150 leading local, regional and international companies, spread across an expansive 24,000 square meters of exhibition space.

The third edition of SAUDI HORECA Jeddah is taking place from April 21-23, 2025, at Jeddah Superdome.