SAUDI HORECA GEARS UP FOR 12TH EDITION
Saudi HORECA Riyadh is set to celebrate its 12th edition at Riyadh International Convention and Exhibition Center from November 27–29. We reveal what makes it the kingdom’s most valuable hospitality and foodservice exhibition and why professionals should visit the show.
Established in 2011, Saudi HORECA Riyadh is a business platform for hospitality and food-related companies to meet, interact and do business. The exhibition is spread across 15,000 square meters and attracts around 25,000 trade visitors.
“Given the rapid pace of development in Saudi Arabia and the ambitious plans for Vision 2030, it is critical to have events like HORECA to showcase the latest concepts and innovations. The kingdom is booming, so we anticipate a greater number of exhibitors and visitors this year,” said Jad Taktak, general manager of Semark, the organizer of the show.
Indeed, with all eyes on Vision 2030 and related large-scale investments in tourism, the event provides a vital gateway for those looking to unlock its hospitality potential.
Joumana Dammous-Salame, managing director of Hospitality Services, the firm behind the HORECA Network, said: “Saudi Arabia continues to push the boundaries, and we are delighted to be back with another edition of HORECA KSA Riyadh. It promises to be an outstanding event, particularly as the hospitality scene in the kingdom is so dynamic, with countless new concepts and projects seeing the light.”
Besides its status as a strategic meeting place, Saudi HORECA never fails in its other mission of highlighting the skills of rising talents. Indeed, more than 250 participants will compete in the renowned Hospitality Salon Culinaire in a bid to impress a panel of international judges, while the Barista Competition will crown its 2023 champion.