Salon du Chocolat et de la Pâtisserie Dubai Set to Celebrate Milestone Fifth Edition
From 22 to 24 September 2026, Salon du Chocolat et de la Pâtisserie Dubai is returning to Madinat Jumeirah – Madinat Arena, bringing together the region’s vibrant community of chocolate, pastry and coffee enthusiasts for three days of discovery, inspiration and indulgence.
Organized by HSME, the internationally celebrated exhibition will once again be a meeting point for professionals, brands, chefs and consumers in a dynamic setting spanning 3,500 sqm of interactive space, welcoming over 7,000 visitors, more than 360 participating brands and 120 exhibitors showcasing products and innovations shaping the confectionery and café sectors.
“Salon du Chocolat et de la Pâtisserie continues to evolve as a platform that celebrates craftsmanship, creativity and shared passion,” said Joumana Dammous-Salamé, managing director of HSME. “Each edition is aimed at offering visitors an immersive experience — one that inspires new ideas, encourages exchange and highlights the artistry that defines excellence in this industry.”
Besides a comprehensive exhibition gathering chocolatiers, pastry specialists, coffee professionals and suppliers of ingredients, equipment and services — offering visitors a 360-degree overview of new products and concepts — the Dubai edition will be marked by a rich three-day program blending lifestyle experiences with professional engagement.
Among the highlights, the iconic Chocolate Fashion Show will once again transform the runway into a celebration of creativity. This year’s theme, executed by the region’s renowned pastry chefs and designers from ESMOD, will celebrate iconic singers and music legends.
Elsewhere, leading chefs will host interactive workshops at the Pastry Show and live demonstrations at the Choco Démo, offering audiences the opportunity to discover techniques, trends and flavor innovations.
The Talks serve as one of the most anticipated pillars of the event, bringing together industry experts, thought leaders and high-level decision-makers for a series of insightful, forward-thinking sessions. Designed to spark meaningful dialogue, the program tackles some of the most pressing and compelling topics, from sustainability practices and emerging trends to the evolution of key ingredients and the broader forces driving chocolate, pastry, gelato and coffee development and innovation.
Furthermore, a series of competitions will provide a platform for emerging talents and established professionals to showcase their expertise and exchange insights, complemented by specialty coffee showcases, including the Coffee in Good Spirits Championship and experiential spaces such as the Brew Bar, where visitors can explore the melting pot between coffee culture and mixology.
Maha El Khoury, projects and sales director at HSME, said: “The Dubai edition of Salon du Chocolat et de la Pâtisserie reflects the region’s vibrant culinary scene and its growing appetite for experiential events that combine business, emerging trends and engaging experiences. Through a rich program and international participation, the Salon serves as a dynamic platform that brings the community together around a shared passion.”
About the event
Since its launch in Paris more than 30 years ago, Salon du Chocolat et de la Pâtisserie has become a global reference for those interested in discovering the latest chocolate and pastry trends. Today, the show is held in major cities around the world, including New York, Tokyo, London, Brussels, Cologne, Lyon, Shanghai, Marseille, Zurich, Cannes, Milan, Hong Kong, Riyadh, Beirut and beyond.
