High spirits at Whisky Live Beirut 2025
Held from October 22-24, 2025, Whisky Live Beirut’s seventh edition welcomed more than 6,000 visitors and featured 15 sold-out masterclasses, among other activities.
Guests explored an array of whiskies, from legendary Scotch and peated Islay drams to emerging Japanese rarities, Lebanese innovations and small-batch American bourbons. Indeed, over 60 of the world’s best brands were present to showcase their finest releases. The Gold Circle brought premium bottles to the forefront.
The Star Bar, buzzing each night with mixologists from Beirut, Paris and Dubai, served signature cocktails, reinventing the classics and showcasing local botanical infusions.
Beyond tastings, the event proved to be a major gathering point for professionals in the spirits and hospitality industries. Retailers, bar owners, distributors, media and brand ambassadors mingled across booths and during networking moments.
“This edition marks a turning point,” said Joumana Dammous Salame, managing director of Hospitality Services, the event organizer. “We’ve shown that Beirut can lead the way in the regional spirits scene — not just as a destination, but as an engine of innovation and culture.”
Show director Maha El-Khoury added: “Whisky Live Beirut is more than an event; it’s a celebration of life, culture and the enduring spirit of our city. We are proud to bring together so many enthusiasts over a shared passion.”
